You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?
A) unlimited budget on all platforms where ROI is positive. use a single CPA target for all channels which matches the channel with the lowest CPA.
B) unlimited budget on all platforms where ROI is positive. Find a different CPA for each platform which maximizes …
Answer: B
A) unlimited budget on all platforms where ROI is positive. use a single CPA target for all channels which matches the channel with the lowest CPA.
B) unlimited budget on all platforms where ROI is positive. Find a different CPA for each platform which maximizes …
Answer: B
