Which is the most appropriate action to take when a keyword is below the “first page bid estimate” listed in the Status column of the Keywords tab?
A) Always increase the keyword bid to the “first page bid estimate.’
B) Delete the keyword from all instances in the account.
C) Consider increasing the bid or editing the keyword to improve Quality Score.
D) Change the match-type of the keyword to Exact.
Answer: A
A) Always increase the keyword bid to the “first page bid estimate.’
B) Delete the keyword from all instances in the account.
C) Consider increasing the bid or editing the keyword to improve Quality Score.
D) Change the match-type of the keyword to Exact.
Answer: A
