What best describes Enhanced Cost-Per-Click (ECPC)?
A) ECPC is the discount applied to your Max CPC to determine actual CPC.
B) ECPC is a Quality Score boost for advertisers using ad extensions.
C) ECPC is a separate bid set for ad groups using the Conversion Optimizer.
D) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.
Answer: D
A) ECPC is the discount applied to your Max CPC to determine actual CPC.
B) ECPC is a Quality Score boost for advertisers using ad extensions.
C) ECPC is a separate bid set for ad groups using the Conversion Optimizer.
D) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.
Answer: D
