The maximum cost-per-click (CPC) bid is the:
A) actual amount an advertiser pays for each click on an ad.
B) most an advertiser is willing to pay for each click on an ad.
C) amount an advertiser is required to pay to achieve top ad position.
D) amount an advertiser must pay …
Answer: B
A) actual amount an advertiser pays for each click on an ad.
B) most an advertiser is willing to pay for each click on an ad.
C) amount an advertiser is required to pay to achieve top ad position.
D) amount an advertiser must pay …
Answer: B
