In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ad’s bid to:

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ad’s bid to:

A) a CPM conversion.
B) an effective CPM conversion.
C) an effective CPM.
D) a CPM.

Answer: B