If you’ve set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?
A) $31.01
B) $0.51
C) $1
D) $0.50
Answer: B
A) $31.01
B) $0.51
C) $1
D) $0.50
Answer: B