By monitoring ad campaign performance, an advertiser may obtain the information needed to:
A) compare campaign performance to that of individual competitors.
B) create additional AdWords accounts for low-performing keywords.
C) create duplicate ad groups with identical keywords and different ad variations.
D) determine if campaigns are meeting overall marketing and conversion goals.
Answer: D
A) compare campaign performance to that of individual competitors.
B) create additional AdWords accounts for low-performing keywords.
C) create duplicate ad groups with identical keywords and different ad variations.
D) determine if campaigns are meeting overall marketing and conversion goals.
Answer: D
