An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?
A) Divide the marketing budget between Search and Display and run two separate campaigns.
B) Allocate the set marketing budget across dedicated branding campaigns. Create a separate campaign that can extend its daily budget after profitability is achieved.
C) Automate everything in a single campaign …
Answer: A
A) Divide the marketing budget between Search and Display and run two separate campaigns.
B) Allocate the set marketing budget across dedicated branding campaigns. Create a separate campaign that can extend its daily budget after profitability is achieved.
C) Automate everything in a single campaign …
Answer: A
