A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?
A) Edit the ad text to promote the sunglasses in addition to the
sneakers.
B) Provide original content that cannot be found on another site.
C) Link to the webpage that is relevant to the ad and remove the
pop-ups.
D) Ensure that the pop-ups …
Answer: B
A) Edit the ad text to promote the sunglasses in addition to the
sneakers.
B) Provide original content that cannot be found on another site.
C) Link to the webpage that is relevant to the ad and remove the
pop-ups.
D) Ensure that the pop-ups …
Answer: B
