A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

A) The page on the site that displays only roses
B) The page on the site where users can register as “frequent shoppers’
C) The “Contact us” page of the site
D) The homepage that displays all five types of flowers

Answer: A