What is Masthead Billing Based On? – Google Video Advertising Exam Answers

What is Masthead Billing Based On? – Google Video Advertising Exam Answers

Question: What is masthead billing based on?

A) Impressions  

B) A flat daily fee  

C) Impressions and clicks  

D) Clicks  

Correct Answer: B) A flat daily fee

Explanation:

Masthead billing on platforms like YouTube is typically based on a flat daily fee. This means that advertisers pay a fixed amount each day to have their ads displayed prominently on the masthead, regardless of the number of impressions or clicks the ad receives.

Why is "A flat daily fee" the Correct Answer?

Fixed Cost: Advertisers are charged a consistent amount every day, making budgeting straightforward and predictable.

High Visibility: The masthead position is one of the most prominent spots, ensuring maximum visibility to a wide audience.

No Impression or Click Count: Unlike other ad billing methods that depend on the number of impressions or clicks, the masthead billing ensures a fixed cost for high exposure.

Benefits of Masthead Billing:

1. Predictable Costs: Advertisers know exactly how much they will spend each day.

2. Maximum Exposure: Positioned at the top of the homepage, masthead ads attract a significant number of viewers.

3. Brand Awareness: Ideal for campaigns focused on brand visibility and awareness rather than direct response.

Conclusion:

Understanding different billing methods is crucial for effective digital advertising. Masthead ads, with their flat daily fee structure, offer a reliable and high-visibility option for advertisers looking to make a significant impact.

What are the four stages of the Inbound Methodology?

What are the four stages of the Inbound Methodology?

A) Identify, Connect, Explore, and Advise
B) Find, Engage, Convert, and Nurture
C) Awareness, Consideration, Decision, and Delight
D) Attract, Convert, Close, and Delight

Fill in the blank: This blog post is written from a

Fill in the blank: This blog post is written from a _____________.

A) First-person point of view
B) Second-person point of view
C) Third-person point of view
D) None of the above

True or false? You need conflict to tell an impactful story.

 True or false? You need conflict to tell an impactful story.

A) True, people care more about the conflict than the resolution.
B) False, conflict only reduces the connection of what you’re trying to communicate.
C) False, your story is strong enough to explain the value of your products and services.
D) True, conflict helps build developmental and emotional connections.

All of the following are content marketing practices EXCEPT:

All of the following are content marketing practices EXCEPT:

A) Social media posts
B) Blogging
C) Technical SEO
D) Email copy